Analysis and development of customer portfolio
It’s the strategic and operational Geo-Marketing tool for the control, optimization and development of wholesale customers in Italy and abroad.
How is my brand positioned in the market?
Fashion Map snapshoots the actual positioning of a brand within the market, identifies the main competitors, analyses in detail the distribution’s characteristics and performance (share of wallet store ranking, city area, sector purchase share, sell-in, income per square meter…)
How to improve the customers portfolio?
It supports Managers in choosing the right strategies to adopt to increase sell-in, spread territorial coverage, improve the quality of distribution and boost the business with the acquisition of new target shops
New customers in target and ‘reliable payers’’
Fashion Map, based on the analysis outcome and the search criteria chosen in agreement with the company, identifies in the Fashion Bank database a quantity of new potential shops that both fit the brand and are financially solid.
Online platform and Geo-marketing
The analysis can be managed directly by the user through an intuitive online platform, where a geo-localization tool identifies and points out on the map the location of clients and potential clients, complete with relative, detailed information sheets.
FRM – Fashion Risk Monitoring is a unique online portal that allows Fashion players to access monitoring services specialized in the financial and commercial analysis of wholesale markets.
For years FRM services have been the most valid tool for prevention of insolvencies and for the correct management of trade receivables in the Fashion market.
